WGR's Casino Mobile Data Service™ uses the geolocation of over 17 Million Daily and 45 Million Monthly Smart Phones in the US to
estimate the number of visitors to Casinos and their competitors on a 24/7/365 basis for over 850 gaming properties in 43 states
Casino Mobile Data Service™
Client casinos of WGR's Casino Mobile Data Service (CMDS) can log on to WGR's website and evaluate their own and competitors:
- Market Share and Fair Share based upon amenities offered
- Foot Traffic to competing casinos daily
- Monthly Visitor Origin down to a 3 by 3 mile area
- Monthly Cross Visits and Frequency of Visit between competing casinos
- Visitor Demographics based on home location and other businesses visited
- Food & Beverage Preferences
- Hobbies and Interests
- Per Capita Income
- Such as:
Data Capture
Each Casino is assigned a unique geofence and any geolocation recorded within that geofence is counted towards the visits at a location.
Monthly data provides more insight into customer behaviour but is strictly anonymized due to privacy concerns with cell phone tracking.
Most Data is usually available the next day. However, due to filtering and de-duplicating, the most accurate counts have a three-day delay.