Player Worth Observations:

• Observed a sample of 60 special program customers for a large Reno casino to determine the types of games played, length of play, average bets, and theoretical trip worth. Special program customers included in the sample who went to competing casinos were also observed. Results were compiled and analyzed to determine player worth for the client casino.

Competition Analysis:

• Studied the growth of casino style gaming in Reno's primary feeder access (California, Oregon, Washington, and British Columbia). The study included documentation of gaming capacity and revenue growth since 1992 for Indian casinos, card clubs, state lotteries, and British Columbia casinos.

Slot Inventory:

• WGR conducts detailed slot machine inventories for casino clients who want to compare their slot products to the competition. WGR conducted two major slot inventories per year from 2003 to 2015 for slot machine manufacturers, typically collecting 16 to 18 characteristics per machine, additional inventories have been completed as recently as 2022.

WGR conducts detailed slot machine inventories for casino clients who want to compare their slot products to the competition.

Slot Payback Certification:

• Provided on-going certification of 100% or higher theoretical payback for a video poker marketing program at a Mesquite, Nevada casino. Also, provided verification and certification of win percentages for slot machines and video poker machines for four Nevada casinos (two located on the Las Vegas Offstrip and two in Reno.).

Other Consulting Projects:

• Served as a staff resource to assist in the preparation of a business plan for a new casino during the construction phase.
• Conducted a pedestrian traffic study at a busy Las Vegas Strip intersection that included four pedestrian bridges and connecting casinos.
• Provided expert testimony and analysis of ground leases and lease payments associated with casinos located in Downtown Reno.

If you have unique consulting needs, please call our office at (775) 826-3232, or e-mail Richard Wells at richard@wellsgaming.com. We will be happy to discuss your needs on a highly confidential basis.