WGR has an unmatched advantage in conducting casino market, impact and feasibility studies. We are the only consulting firm that has access to our player count database statistics, with over a million player counts obtained from counting players five times per week in fifteen major gaming markets. These proprietary statistics provide an exclusive resource for projecting player volume, a key variable in the revenue function.

Casino Gaming Market Studies

WGR's databases contain over a million casino player counts collected between 1990 and today. Capacity information is collected and updated regularly on each casino's inventory capacity mix of slot machines and table games. The player count data allows WGR to track individual casinos, groups of casinos, and casino markets more closely and accurately than any other organization except the state gaming regulatory authorities.

WGR has developed a custom gravity modeling system designed to forecast casino revenues while taking into account the impacts that new or expanded competing casinos could have on the project. The model is customized to include the appropriate trade area and competitive casinos for each project.

Major market studies include:

Las Vegas, Nevada area (Strip, Offstrip, North Las Vegas, and Henderson)
Reno and Sparks, Nevada
Minden/Gardnerville, Nevada
Carson City, Nevada
Northern and Central California
South Lake Tahoe
Mississippi (Tunica, Natchez, Vicksburg, and Biloxi)
Shreveport, Louisiana
Iowa (Spencer, Ottumwa, Emmetsburg, Waterloo, Davenport, Bettendorf, and Sioux City)
Sugar Creek, Missouri
Kansas (Kansas City, Wichita, Dodge City, and South-Eastern Kansas)
Southern Indiana
North-East Kentucky
Deadwood, South Dakota
Spokane, Washington
Arizona
Minnesota
New Mexico